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Friday, March 1, 2024

Twitch Reveals What It Will Take for Partners to Get 70% of Subscription Revenue

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Twitch has announced the new Partner Plus program, an advanced form of the original Partner program where streamers might earn more money than they're making on the platform right now.

In a blog post published today, the streaming platform said the Partner Plus program will offer streamers a 70% share of net subscription revenue — that is, a 70/30 revenue share from recurring monthly subscriptions and gift subs — for 12 months up to $100,000 if they meet the required qualifications. If you're curious as to what those qualifications are, here's how Twitch explained them:

Streamers who are already Partners in the first place need to maintain their sub count of 350 recurring paid subscriptions for three consecutive months. Once those three months have elapsed, they will be automatically enrolled in the Partner Plus program for the next year. They'll remain in the program even if their sub count drops below 350 subscribers throughout the 12-month period.

Partners who meet the criteria in July, August, and September will be enrolled in the Partner Plus program and be notified in October.

News of the Partner Plus program comes over a week after Twitch released new guidelines regarding branded streams, which enraged content creators to the point where they called on others to boycott the platform or migrate to another one, like YouTube. The new rules, which take effect July 1, require that on-stream logos be reduced to 3% of the screen's size, and no longer allow burned-in ads of any kind.

Twitch later admitted that they "missed the mark" with their "overly broad" language and would rewrite the policies to make them clearer.

Twitch's Partner Plus program launches October 1.


Cristina Alexander is a freelance writer for IGN. To paraphrase Calvin Harris, she wears her love for Sonic the Hedgehog on her sleeve like a big deal. Follow her on Twitter @SonicPrincess15.

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