By taking advantage of lighting, scents, displays or direct customer service, retail has a straightforward way of creating a memorable experience for its customers. When your business is online-only, however, you don’t have a physical environment to leverage — but that doesn’t mean there aren’t other ways to “wow” your …
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Taxes, job creation, potential medical treatment for seizures and veterans with PTSD, ending the racist War on Drugs and mass incarceration from pot possession arrests, developing rational control over pot products — these are all excellent and relevant reasons to support cannabis legalization, which more than 90% of Americans do. …
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Continuous innovation is a hallmark of the modern business world. It can happen anywhere and in any industry, and it often results in a positive transformation of business processes and workflows. The culture space specifically has experienced a lot of transformation in recent years. As leaders in their respective fields, …
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Our consumption of media has slowly shifted over the last few decades, thanks to the steady rise in internet usage. This shift has largely moved from an ownership model to one of rentals through streaming services — whether it be music, movies, television or, more recently, games. However, this shift …
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Your brand is the expression of your ideas and the transferability of those said ideas to customers who will embrace your brand through purchases or other quantifiable ways. So, my question here is: Is your brand a living thing, and will it change over time? I believe that not only …
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